In July 2018, the “Sgradevole” project was born out of the whimsical camaraderie of four friends—Attilio Galgano, Enzo Merola, Michele Ricciardi, and myself. We embarked on a mission to turn our daily humorous phrases into unique, printed T-shirts. Little did we know, our quirky venture would take flight unexpectedly, with over 400 T-shirts sold in the scorching month of August.